什么都能发财?! 手机小电影
LOVE WHERE THE GESTURES ARE TIGHT
Associated Press as presented by The Globe and Mail, 08/08/05
It's a super-modern love story made for the small screen — the very small screen. Two motorcycle racers vie for the same woman in Appointment, a romance squeezed into five-minute episodes made to be shown on mobile phone screens half the size of a credit card.
Its makers hope the 25-minute series will capture attention in China's crowded mobile phone market, where entrepreneurs are competing furiously to come up with the latest gimmick. The competition is intense, but with 400 million customers in the world's biggest mobile phone market, China offers a potential jackpot to the company that invents a new craze.
Last year, one company introduced a mobile phone-based novel written to be transmitted in 70-word chapters. In June, Chinese on-line service Tom Online Inc. announced a deal with U.S. movie studio Warner Bros. to offer games and animation to 60 million wireless customers.
The latest innovation comes from Beijing's Le-TV Media Group Corp., which says Appointment is China's first TV show made just for mobile phones. Few will be able to see it, though. The series can be viewed only on sophisticated phones with Internet connections made by South Korea's LG Electronics Inc., one of the sponsors of Appointment. "It will show what the latest phone technology can do," said Le-TV Media general manager Liu Hong.
Appointment is just one early example of what's being pegged as the next boom in mobile entertainment after music, though some industry observers have doubts about whether users will pay very much to watch TV on a phone's tiny screen.
This year, Twentieth Television introduced in the U.S. and elsewhere a cellular spinoff of its Fox network suspense serial, 24. Called 24: Conspiracy, this series of 24 original one-minute "mobisodes" (mobile episodes) was produced complete with opening titles and cliffhangers. But 24: Conspiracy could play to only a select U.S. audience: Verizon customers with phones equipped for this premium service and located in the limited number of markets that offer it.
Associated Press as presented by The Globe and Mail, 08/08/05
It's a super-modern love story made for the small screen — the very small screen. Two motorcycle racers vie for the same woman in Appointment, a romance squeezed into five-minute episodes made to be shown on mobile phone screens half the size of a credit card.
Its makers hope the 25-minute series will capture attention in China's crowded mobile phone market, where entrepreneurs are competing furiously to come up with the latest gimmick. The competition is intense, but with 400 million customers in the world's biggest mobile phone market, China offers a potential jackpot to the company that invents a new craze.
Last year, one company introduced a mobile phone-based novel written to be transmitted in 70-word chapters. In June, Chinese on-line service Tom Online Inc. announced a deal with U.S. movie studio Warner Bros. to offer games and animation to 60 million wireless customers.
The latest innovation comes from Beijing's Le-TV Media Group Corp., which says Appointment is China's first TV show made just for mobile phones. Few will be able to see it, though. The series can be viewed only on sophisticated phones with Internet connections made by South Korea's LG Electronics Inc., one of the sponsors of Appointment. "It will show what the latest phone technology can do," said Le-TV Media general manager Liu Hong.
Appointment is just one early example of what's being pegged as the next boom in mobile entertainment after music, though some industry observers have doubts about whether users will pay very much to watch TV on a phone's tiny screen.
This year, Twentieth Television introduced in the U.S. and elsewhere a cellular spinoff of its Fox network suspense serial, 24. Called 24: Conspiracy, this series of 24 original one-minute "mobisodes" (mobile episodes) was produced complete with opening titles and cliffhangers. But 24: Conspiracy could play to only a select U.S. audience: Verizon customers with phones equipped for this premium service and located in the limited number of markets that offer it.
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